We built the ad tool we wished existed.
SellerSaarthi is an Amazon Ads optimisation platform for Indian SMB sellers. We exist because the sellers who need the most help can afford the least.
Why SellerSaarthi exists
The Sanskrit word सारथी — saarthi — means charioteer. The guide who sat next to the warrior, read the terrain, and steered the chariot through chaos.
In the Mahabharata, Krishna was Arjuna's saarthi. The warrior still fought. But the saarthi directed — when to advance, when to hold, where to aim.
That's the relationship we want with sellers. You still run your business. SellerSaarthi sits beside you, reads the terrain of keywords, bids, and competitors, and steers the campaigns. Not a replacement for your judgment — a guide for it.
Amazon India has more than 2,18,000 active sellers. Around 75,000 of them spend on sponsored ads. The tools available today — SellerGeni, Hector, SellerMate — serve the top end well. They start at ₹20,000/month or more. The 20,000–30,000 sellers spending ₹30,000–₹5,00,000/month on ads are effectively unserved.
These sellers manage ads from spreadsheets, or hire a freelancer for ₹15,000–30,000/month who sends a PDF they cannot act on. They want software that works — at a price that makes sense for a 200-square-foot shop in Surat.
That's the gap SellerSaarthi fills.
Shreesoftic
SellerSaarthi is a product of Shreesoftic, a sole proprietorship operated by Hiren Chheta.
- Registered address
- 4th floor, 20, Shree Nilkanth Business Hub, Causeway Rd, opp. D-Mart, Katargam, Surat 395004, Gujarat, India
- Established
- 6 June 2021
- Entity type
- Sole proprietorship (planned Pvt Ltd conversion post ₹5L ARR)
- GST
- Registered — GSTIN available on invoices
Where we're going — and what we're honest about.
Every Amazon seller in India, regardless of size or language, runs ads as well as the top 1% of professionally-managed brands — because SellerSaarthi sits beside them like a charioteer, making the hard decisions they don't have time to make themselves.
Help 100 Indian mid-market Amazon sellers reduce their ad-spend waste by 15–25% within 60 days of signup, measured against their own 90-day baseline, with zero campaign accidents.
What we believe
- 01
Trust over automation speed
Every automated action is explainable, reviewable, and reversible. We'd rather be slow and right than fast and opaque.
- 02
Reduce, don't add
Your default view is three things to fix today — not seventeen charts. Sellers are busy. We respect that.
- 03
Mobile-first for notifications, desktop-first for depth
WhatsApp for the moments. Web dashboard for the analysis. Each surface does the job it's best at.
- 04
Bilingual UX, unilingual data
UI is English, but onboarding, emails, WhatsApp digests, and support happen in Hindi and Gujarati.
- 05
Safe writes, always
No single automated action depletes more than 5% of your daily budget. The system has a circuit breaker — if something goes wrong, it stops.
- 06
Transparency over black-box AI
Every recommendation shows the rule or data that produced it. "Our AI decided" is not an answer we give.
- 07
Price at cost, not at extraction
Our Starter plan costs ₹2,499 because that's what makes the unit economics work for a seller under ₹1L/month — not because we can't charge more.
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