We built the ad tool we wished existed.
SellerSaarthi is an Amazon Ads optimisation platform for Indian SMB sellers. We exist because the sellers who need the most help can afford the least.
Why SellerSaarthi exists
The Sanskrit word सारथी — saarthi — means charioteer. The guide who sat next to the warrior, read the terrain, and steered the chariot through chaos.
In the Mahabharata, Krishna was Arjuna's saarthi. The warrior still fought. But the saarthi directed — when to advance, when to hold, where to aim.
That's the relationship we want with sellers. You still run your business. SellerSaarthi sits beside you, reads the terrain of keywords, bids, and competitors, and steers the campaigns. Not a replacement for your judgment — a guide for it.
Amazon India has more than 2,18,000 active sellers. Around 75,000 of them spend on sponsored ads. The tools available today serve the top end well. They start at ₹20,000/month or more. The 20,000–30,000 sellers spending ₹30,000–₹5,00,000/month on ads are effectively unserved.
These sellers manage ads from spreadsheets, or hire a freelancer for ₹15,000–30,000/month who sends a PDF they cannot act on. They want software that works — at a price that makes sense for a 200-square-foot shop in Surat.
That's the gap SellerSaarthi fills.
Shreesoftic
SellerSaarthi is a product of Shreesoftic, a sole proprietorship operated by Hiren Chheta.
- Registered address
- 4th Floor, Shop No. 20, Shree Nilkanth Business Hub, Singanpore Causeway Road, opp. D-Mart, Katargam, Surat 395004, Gujarat, India
- Established
- 6 June 2021
- GST
- Registered — GSTIN available on invoices
Where we're going — and what we're honest about.
Every Amazon seller in India, regardless of size or language, runs ads as well as the top 1% of professionally-managed brands — because SellerSaarthi sits beside them like a charioteer, making the hard decisions they don't have time to make themselves.
Every Amazon seller in India should be able to run ads as well as the top 1% — without hiring an agency or learning the console.
What we believe
- 01
Trust over automation speed
Every automated action is explainable, reviewable, and reversible. We'd rather be slow and right than fast and opaque.
- 02
Reduce, don't add
Your default view is three things to fix today — not seventeen charts. Sellers are busy. We respect that.
- 03
Mobile-first for notifications, desktop-first for depth
WhatsApp for the moments. Web dashboard for the analysis. Each surface does the job it's best at.
- 04
Plain English
The dashboard, the emails and the WhatsApp messages are in English.
- 05
Safe writes, always
Every change to your Amazon account goes through SafeWriter, which records it before it touches Amazon. You review each change before it is made, and any bid change can be undone.
- 06
Transparency over black-box AI
Every recommendation shows the rule or data that produced it. "Our AI decided" is not an answer we give.
- 07
Price at cost, not at extraction
Our smallest plan, Seed, is ₹2,999 + GST a month, for sellers spending up to ₹6 lakh a year on ads. Every plan is the same product; the price follows your ad spend, not what we could charge.
Your ads are running right now. Are they working?
Join the waitlist: you get a link, and every seller who joins through it moves you five places up. When you're in, the first 30 days are free, with no credit card.