The numbers in your ads console, explained plainly.
Written for Amazon India sellers, with the arithmetic shown and nothing to buy at the end of a sentence. Read one with your own report open.
- Amazon PPC mein paisa kahan ja raha hai?
Five Sponsored Products habits that cost Indian sellers money, and the fix for each
One campaign for the whole catalogue, only the broadest keywords, a search-term report never opened, bids set once, an automatic campaign left alone. Each with the fix you can make today in the console.
8 min readRead
- TACoS aur ACoS mein kya farak hai?
TACoS vs ACoS: the number that shows whether ads are building your business
ACoS measures the efficiency of the ads; TACoS measures what advertising costs the whole business. Both formulas, a worked example, how to calculate TACoS from two Amazon reports, and what moves it.
6 min readRead
- ACoS kya hai?
What is ACoS? A plain guide for Amazon India sellers
ACoS is the share of your ad sales that went to pay for the ads. The formula, where to read it in the console, how to work out your own break-even point, and what to do this week.
7 min readRead
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